Hals Woodworking

HALS WOODWORKING organise ANALYSIS Table of Contents bone Diagram . 3 Introduction. 4 Strengths .. 4 Weaknesses. 5 Opportunities.. 5 Threats. 5 Conclusions and Recommendations.. 6 References.. 7 Strengths Weaknesses Family have ancestry Local posture Local community presence Limited Internet meshworksite Service oriented tradition. Small online selection Established tradition No internet business knowledge Has established customer base. Limited staff Management is connected to fraternity. Limited budget Qualified and informal staff Dont have a detailed plan yet. We would be a small player. SWOT SWOT Opportunities Threats increase internet exposure Increased disputation from brick and Increased sales mortar stores the likes of Home shop. Larger customer base Increased c ompetition from online Profit margins go forth be good. retailers such as Amazon. Could stress better supplier deals. Competition can easily enter market. luck to expand Vulnerable to reactive attacks by major competitors. Price competition Risk of losing family owned reputation Introduction This SWOT (strengths, weaknesses, opportunities, holy terrors) analysis evaluates the desirableness of expanding Hals carpentry website beyond its certain state. The current website includes information nearly the company and some store information, such as locations and hours. Management is considering expanding the web site to include online shopping.Through the analysis of the strengths, weaknesses, opportunities, and threats I have determined that expanding Hals woodworking is good idea since it has many strengths that entrust overcome its weaknesses. Expanding will be necessary for the company to stay in business for the presbyopic term. But Hals carpentry also needs to focus on their weaknesses and threats to avoid being run out of business by grown chain retailers such as Home Depot and Amazon. Strengths Hals Woodworking has various strengths that could make the working out of administering products on a website successful.Hals Woodworking has virile local anesthetic community presence that through the expansion of the website will al let out the company to give-up the ghost customers who they cant reach now by moving from local to worldwide. The company also has strong reputation of being providing high qualified service through knowledgeable staff. That strength could be translated to the website if the inventory that the company offers on the website is tailored by the staff that knows the product. In doing that the customer could either buy it from the online store or go to the store with the knowledge of what they want.That could blend to a no evoke experience for their valued customers and new customers. Weaknesses Hals Woodworking has various weaknesses that could stay the success of expanding to shopping on their website. The store is local and will notwithstanding showcase a limited selection of their products online. Being a local presence the price points for the products will not compete with the bigger websites like Amazon and Home Depot. But if the company wants to compete, lower prices will be needed which will cause a decline on service margins for the products offered by the company.With no solid plan in send Hals Woodworking needs some expert advice before entering the ecommerce world. Opportunities Hals Woodworking will have various opportunities that could help the company attend in expanding its website. Currently the company offers classes and workshops for the homeowner and hobbyist each month and on a regular basis schedules seminars that are underwritten and taught by manufacturers. If the com pany could offer those videos on the website it could add compensate more value to high-end specialty tools currently being considered for the website.In expanding to selling online it will lead to increased exposure and the increased web presence which could lead to increased sales that could help the company to eventually expand. Threats Hals Woodworking will have various threats that could threaten the company expansion of its website. In order to reach their valued customers, it will be a threat for them to compete with big time companies like Amazon and Home Depot since these big companies already promote products at low prices. This will take leave Hals woodworking susceptible to price changes and could leave the company with low profit margins if Hals decides to compete on price.Lastly, Hals Woodworking risks losing their family owned reputation if it strays from what has made them successful. Conclusion and Recommendations In order for Hals Woodworking to succeed the compa ny could create and expand partnerships with other tool manufacturers. This could endure the company to be able to bid for lower prices of products and eventually sell those products to consumers at a lower cost. Another recommendation includes having promotions, free products, or loyalty discounts for regular costumers that visit the website.This will help retain current customers and help gain new customers. Lastly an online membership could help the company monitor customer trends. With a solid plan in place and expert advice, Hals Woodworking could successfully sell products on a website if the company uses its established reputation. Although the company cant compete with the gilded prices from big companies it can offer superior service which the company is know for. References Schneider, Gary P. Electronic Commerce. Boston, MA Course Technology Cengage Learning, 2013. Print.