BP petroleum company Case Study Example | Topics and Well Written Essays - 1000 words

BP petroleum company - Case Study Example ude corporate branding and position, ethics and social responsibility, engagement of stakeholders, corporate affairs, strategic thrust and sustainability (Achenbach, 107). The main strength that the company had was that of changing the name from British Petroleum to BP and then tried to rebrand the name to Beyond Petroleum. The rebranding was a signal to stakeholders that it was focused on sustainability and the need to move beyond nonrenewable sources (Andrews, 89). The rebranding that was given to the petroleum company made it focus on sustainability and the need to move beyond nonrenewable energy sources. The company also presented itself as being committed to invest in renewable energy. This has gained a great deal of popularity among consumers and other members of society concerned about the future of the planet. There are problems that the company has faced in its history such as bankrupting the founder due to lack of well implemented strategies that the company had. BP has also experienced controversies regarding business practices hazard to workers, damages of the environment and greenhouses gases (Andrews, 108). These factors made the company to have an image that was not good to the consumers. BP Petroleum Company tried to position its products that support the sustainability and other social responsibility and the concern of other social responsibility. The claim that they have made is that of maintaining a product that is authentic and trustworthy (Benoit, 35). This has been put to improve the image of the company to attract more consumers. There have been many threats that the company has experienced such as explosion that occurred in Texas injuring many people which made it guilty for violating the safety of citizens. The threat has also continues as there are other accidents that the company has involved in with the main outcome being pollution of the environment (Gurney and Company, 78). The company has also been charged with violating Clean

Christian View of Business and its Purpose in Society Personal Statement

Christian View of Business and its Purpose in Society - Personal Statement Example The paper also identifies if trade action needs to be involved exclusively by means of antagonistic visionary means which would be enthusiastically embraced (Duzer, 2012). One of the most appealing aspects stated by the authors has been related to the definition of business and its relation with the theological perspective. The article asserts that business is a form of institution since it is a means through which a group chooses to resolve one of its social problems. From the views of theology, the main objective of business is to assist in the creation of God’s empire. The unique role that the business has to play in that effort is to serve the society by manufacturing the goods and the services required to facilitate the pursuance of the main objective and the creation of the giftedness of the person in the business. The article tends to lay theological framework for comprehending business in terms of God’s creativity, human depravity as well as Christ’s rede mption. The article is well written and is also quite significant and thus contributes meaningfully to the understanding of the readers and inspires in accomplishment of their daily work within the noble calling of business. It can be reflected that the redemption view of business leads an individual to the particular situation that is valued by the Christians. The authors state the fact that instead of just restricting the acceptable business conduct, it forces the individuals to enter into business as a type of service offered to the neighbor and finally the individual’s participation in creating the sovereignty of God. The individual is capable of freely entrusting upon the Spirit of God in order to give wisdom, competence, creativity as well as compassion for their involvement in business since the people tend to fulfill the redemption purpose of God. In the absence of the solid theology, the Christians in business do not have a proper sense of purpose and a comprehension of the spiritual environment in which they tend to function. When the way of doing business lacks moral, then its sole objective of attaining the organizational goals might be eradicated and hence the focus is generally upon the accomplishment of the personal goals. Therefore, it is quite significant to inculcate theology with the help of which the business man will be competent of operating morally and thus will also be capable of conducting business in an ethical way. The focus of the businessman must not solely be on maximizing the profitability factor but also on serving the society according to the directions demonstrated by god (Duzer, Franz, Karns, Dearborn, Daniels, & Wong, n.d.). Article 2: The Social Responsibility of Business is to make its Profits The article â€Å"The Social responsibility of Business is to make its Profits† has been written by Milton Friedman. The key intention of the article is to demonstrate the fact that the main objective of social responsi bility is to enhance the profitability factor of business. The author in his article describes the social responsibility of not the businesses but of the corporate executives, which is his main thesis statement. Friedman has argued that the supporters of the social responsibility of business were generally moralizing socialism. However, in the present times, the debate is generally regarding the characteristic of capitalism. The most relevant point that has been noticed in the article is that the corporation is an

Civility does not pay Essay Example | Topics and Well Written Essays - 500 words

Civility does not pay - Essay Example In terms of specific case examples, the article begins by discussing Christine O’Donnell. O’Donnell is noted as stating that the extension of unemployment benefits is akin to the attacks on Pearl Harbor. After these statements, it’s noted that O’Donnell won the Delaware Primary and received an influx of campaign donations to her website. This last point is highly significant to the article, as the connection between uncivil behavior, political donations, and Internet technology is another prominent argument. In these regards, the article indirectly argues that the ease of access the Internet and websites afford to immediately donate to political campaigns is particularly viable when the politician makes uncivil or sensational statements. Another notable feature of these contentions is that this trend marks a new model of campaigning that has been implemented by both right and left leaning politicians. In terms of left leaning politicians, one prominent exa mple occurred as representative Bernie Sanders launched a long-term filibuster, gaining him the nickname Filibernie. In addition to gaining increased campaign funds, Congressman Sanders witnessed a strong increase in his Twitter and Facebook followers. The contention is established that such uncivil behavior also takes on a variety of forms. While O’Donnell’s rhetoric occurred on Fox News and Sanders in the House of Representatives, Joe Wilson is noted for shouting out ‘You lie’ to the President of the United States during the President’s health care speech; similar to the other politicians, Wilson witnessed a strong increase in campaign funds and political support. The main contention, in these regards, is that it is not so much the type of uncivil rhetoric that is implemented, but the size of the stage that it is implemented on. The final contention is that such rhetoric has a

Christian View of Business and its Purpose in Society Personal Statement

Christian View of Business and its Purpose in Society - Personal Statement Example The paper also identifies if trade action needs to be involved exclusively by means of antagonistic visionary means which would be enthusiastically embraced (Duzer, 2012). One of the most appealing aspects stated by the authors has been related to the definition of business and its relation with the theological perspective. The article asserts that business is a form of institution since it is a means through which a group chooses to resolve one of its social problems. From the views of theology, the main objective of business is to assist in the creation of God’s empire. The unique role that the business has to play in that effort is to serve the society by manufacturing the goods and the services required to facilitate the pursuance of the main objective and the creation of the giftedness of the person in the business. The article tends to lay theological framework for comprehending business in terms of God’s creativity, human depravity as well as Christ’s rede mption. The article is well written and is also quite significant and thus contributes meaningfully to the understanding of the readers and inspires in accomplishment of their daily work within the noble calling of business. It can be reflected that the redemption view of business leads an individual to the particular situation that is valued by the Christians. The authors state the fact that instead of just restricting the acceptable business conduct, it forces the individuals to enter into business as a type of service offered to the neighbor and finally the individual’s participation in creating the sovereignty of God. The individual is capable of freely entrusting upon the Spirit of God in order to give wisdom, competence, creativity as well as compassion for their involvement in business since the people tend to fulfill the redemption purpose of God. In the absence of the solid theology, the Christians in business do not have a proper sense of purpose and a comprehension of the spiritual environment in which they tend to function. When the way of doing business lacks moral, then its sole objective of attaining the organizational goals might be eradicated and hence the focus is generally upon the accomplishment of the personal goals. Therefore, it is quite significant to inculcate theology with the help of which the business man will be competent of operating morally and thus will also be capable of conducting business in an ethical way. The focus of the businessman must not solely be on maximizing the profitability factor but also on serving the society according to the directions demonstrated by god (Duzer, Franz, Karns, Dearborn, Daniels, & Wong, n.d.). Article 2: The Social Responsibility of Business is to make its Profits The article â€Å"The Social responsibility of Business is to make its Profits† has been written by Milton Friedman. The key intention of the article is to demonstrate the fact that the main objective of social responsi bility is to enhance the profitability factor of business. The author in his article describes the social responsibility of not the businesses but of the corporate executives, which is his main thesis statement. Friedman has argued that the supporters of the social responsibility of business were generally moralizing socialism. However, in the present times, the debate is generally regarding the characteristic of capitalism. The most relevant point that has been noticed in the article is that the corporation is an

Critically examine the measures in the detailed case study Essay

Critically examine the measures in the detailed case study - Essay Example Also, as a way of increasing cost savings while not sacrificing the morale, loyalty and motivation of employees, they are given various opportunities for a more flexible work schedules and arrangements to suit their career growth and development needs. Under the heading of â€Å"Workforce Planning†, important measures given emphasis on by the proposed measures involve the management of planned retirements in relation to the expected high retirement rates within the next 10 or more years. However, grants for allowing temporary retention of employees aged 64 are still allowable under certain circumstances in order for them to enter into a state of transition prior to fully retiring from the workforce. In relation to this measure, while there are no prohibitions to the retention or the rehiring of employees beyond their retirement ages, due to the need for a career succession in hopes of adding contributors of new ideas or innovations to the organisation as well as to allow the career growth of the remaining 65% of the workforce there will be a prioritisation of opening positions in the upper rung of the corporate ladder, with exceptions to certain positions related to advisory councils or organisational consultants. It is als o proposed that aside from vertical realignment of positions there will also be possible redeployment in line with the need to change how the whole organisation functions upon the retirement of 35% of the workforce. Thus instead of hiring new employees to fill in the jobs, there will be a greater focus on retraining employees to be more flexible in their jobs to meet the needs of the organisation, thereby decreasing the odds of redundancy within the next few years. To prevent any violation of contracts or other prior agreements it is proposed that negotiations and consultations are done between trade unions and the council, with assistance from human resources. In line with the proposal for an organisation change

Sustainable Brand luxury Essay Example for Free

Sustainable Brand luxury Essay Introduction What is striking is the similarity between the two. I can say that sustainability and luxury are similar to bedfellows. Sadly, this would be somewhat naive. Luxury is constantly on move as said by many economists (Kapferer 2008, p. 96). Sustainable fashion with its luxury indicates living harmoniously with mother earth; it is employing trained artisum in safe and humane working conditions. Luxury products are often considered to have larger environmental footprints than their peers. There is an area where sustainability now encourages the luxury dream itself. (Exploria Art of Travel) Nature that is unspoiled is rare today, a chain of hotels emerged where the dream is sustainability like Explora in chille with resorts in Atacama and other places, and these are fully positive energy buildings, with no litter. An organic bacterium is used to destroy everything and food is produced through organic farming by native farmers and so on. Sustainability luxury now Luxury brands are now-a-days interested to turn over a new leaf. Many firms are repositioning to compete with others in their field through environmental and social responsibility as a point of differentiation when competing for the share of consumer wallet which is very tight in economic downturn. (Lakshmi Prasanna 2013, pers. Comm. , 18 Feb. ), Luxury has now passed into masses rather than a cream layer. Sustainability luxury have been Luxury brands have been bought by only those who had money, taste and power. Some products play a role of status symbols and simply they are perceived by public. There is no necessary that these are better than their less expensive products, are bought with main reason of displaying wealth. (Inconspicuous consumption, 2008) These types of products are objects of socio-economic phenomenon called conspicuous consumption. Sustainability luxury can be or ought to be Luxury brands usually set their own standards. Very high gross margins are achieved by Luxury brands and they relay strongly on their reputation, because reputation gives strength to the brand (Tabatoni et al, 2010). People are purchasing luxury goods and are promoting new era of market innovation around sustainability. Every category of good available in the market today includes similar products whose luxury is marked by better quality components and materials. Focus The focus of this article is to analyze relationship of luxury and sustainability. It’s important to see how today’s young consumers, so conscious of green values do, balance their continual need for ever-newer fashion with their presumed commitment to environmental sustainability The image1 above you can see European business review 2013. Market demand Luxury brand is very visible sector; public attention is wholly linked to its high profile customers, VIP’s and celebrities. For many years the luxury goods market has been on an upward climb. The industry had a setback in 1997 called the Asian Financial Crisis, In 2000 the industry has performed well, the luxury products market in the world which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, handbags – was worth close to $170 billion and grew 7. 9 percent. Only (-0. 9 percent) decline was suffered by this sector, which was the lowest (Okonkwo, 2007 pg.145). (Epsten roy 2003) Today sustainability is regarded as virtually important business perceptive by multiple people such as investors, stake holders, customers and policy makers. Horizons of sustainability: Raising awareness In regard with sustainability the company’s are taking much regard in making changes that support the term sustainability, the more the changes are made they will tend to become part of the company’s identity and mix up into their overall strategy, leading not only to greater sustainability but also greater trust from consumer’s. By remaking the fundamental values of luxury, sustainability can help to clearly check its difference versus more common premium brands. At a time when sustainability is still not well understood or accepted by many people, the influence exerted by luxury brands could play a key role in raising both awareness and also helping to drive behavioral change in consumers. First input must come, not from consumers, but from pioneering brands (Leslie). Brands that will- Encourage reparability and long life of product Promote principle of buy less and pay more. Dematerialize and reinvent luxury experience. Promote respect for appropriate compensation of craftsmanship. Serve as sustainable trend setter. In order to create demand brands should make their image by raising awareness among consumers. In terms of awareness rising, consumer education and behavior change campaigns, major role can be played by celebrities but there also range of other possibilities including traditional and social media which can be interesting, fun and relevant to the audience of all groups. Another event of the luxury market is Luxury Shopping Avenues. Certain thoroughfares like Melbournes Collins Street, Singapores Orchard Road, Amsterdams P. C. Hooftstraat Athens, Chicagos Magnificent Mile, Paris Champs-Elysees, Avenue Montaigne (Wikipedia) area are some places where most luxury brands tend to be concentrated. These are managed by large companies which concentrate luxury goods stores. Positive behavior of buyer: schemes For retailers, the challenge is always to attract customers to their spot as there are many alternatives for customers and help them to understand the benefit in making sustainable choice. Some use incentive schemes which help to keep customers loyal by rewarding them with points that can be spent on virtual markets/ websites. And customer loyalty and willing to pay price premium is particularly important for new ethical brands that are looking to grow. It’s said retaining old customer is better than finding new customers as finding one costs double then retaining the old one. Barriers Luxury is based on object rarity or can be also said as scarcity. . (J. N.Sheth et al, 2010) High prices limit demand for these products and are the best way to protect future of these resources. Sustainable luxury goods- Do not directly focus on customers. Do not recognize emerging threat from rising global over-consumption. The approach is not holistic. Conclusion Sustainable luxury goods have long standing concern for quality and craft. Blendell and Kleanthous (2007) The choice of consumer to pursue the luxury is linked to the brand’s stance on important social issues, such as saving the planet. All that can be said is â€Å"for all we know, we might not get tomorrow to save earth. † There are some brands showing how luxury fashion can successfully achieve and market sustainability and ethics. As a consumer myself, I would want to show that I not only enjoy good quality of the good but that I also care for environment and I hope most of consumers think alike. References Exploria Art Travel, 8 April 2014, www. exploria. com/sustainability Jagdish N Seth, Nirmala K Sethia, Shanthi Srinivas, 2010 â€Å"Mindful Consumption: A Customer Centric Approach To Sustainability† Academy of Marketing Science, US Kapferer, Jean-Noel, 2008 â€Å"The New Strategic Brand Management† 4th ed. Kapferer, Jean-Noel, 2013 â€Å"The European Business Review† www. europeanbusinessreview. com/? p=2869 Okonkwo, uche, 2007 â€Å"Luxury fashion branding: Trends, Tactics and Techniques† Tabatoni, O Kapferer,J-N, 2010 â€Å"Are Luxury Brands Really A Financial Dream? † HEC Paris, Research Paper,July 2010 Virginia postrel, 2008, â€Å"Culture and commerce – Inconspicious consumption† http://www.theatlantic. com/magazine/archive/2008/07/inconspicuous-consumption/306845/ Leslie pascaud, Director sustainable marketing and innovation practice, viewed 8 April 2014 www. addedvalue. com Partridge, D. J. 2011 â€Å"Activist capitalism and supply chin citizenship: producing ethical regimes and ready to wear cloths† current 52 (s3). Blendell, J and Klenthous, A 2007 â€Å"Deeper luxury: quality and style when the world matters† Godalming: wwf. uk Ceri Heat Cote- â€Å"The ethical fashion†, 17 sept 2012 http://source. ethicalfashionforum. com/article/marketing-sustainability-for-the-luxury-fashion-sector- Wikipedia.

Systematic Review Dignity In Care For Adults Nursing Essay

Systematic Review Dignity In Care For Adults Nursing Essay Introduction: Dignity is a broad and complicated notion that can be used in legal, religious, bioethics, scientific and political contexts with different meanings. The term dignity signifies that a person has a birthright of being respected and treated morally and ethically by others. Dignity implies that people should be treated in such a manner that they feel their value and worth as individuals within the societal context (Soulen and Woodhead 2006). Dignity can be elevated and alleviated by several factors in a healthcare facility. These factors include the facility culture, surroundings and environment, attitudes and behaviour of caregivers and the practice of care being carried out in the facility. People feel more comfortable, confident and in control for making various decisions on their own in the presence of dignity but if there is a lack of dignity they may feel discomforted, devalued, embarrassed and humiliated (Weisstub and Pintos 2007). Dignity is concerned with how people feel, think and behave in relation to the worth or value of themselves and others. To treat someone with dignity is to treat them as being of worth, in a way that is respectful of them as valued individuals (RCN, 2008). As dignity creates a sense of comfort and control, it is quite important that caregivers in medical institutions realise the importance of dignity while giving care to adults with learning disabilities. The proposed research will analyse the literature associated with dignity in care for adults with learning disabilities in the United Kingdom. The study Aim: The primary aim of the proposed research is to analyse the meaning, perceptions and quality of dignity in healthcare with respect to adults who have learning disabilities in the United Kingdom and study the range of healthcare services available for adults with learning disabilities. The Study Objectives: To assess challenges of access, inclusion, choice, attitudes and legislation faced by adults with learning disabilities in healthcare. To determine whether dignity in care for adults with learning disabilities exists in reality as proposed and promoted by the UK Department of health or not. To understand and compare the types of health care services offered and available to adults with learning disabilities. To analyse the quality of healthcare provided to adults with learning disabilities in the United Kingdom and inequalities faced by them. The following section of the research proposal will discuss the literature as methods and methodology used to achieve the research aim. As it is systematic literature review in general and as it used to this study in research particular. Methodology: Research methodology is an important aspect through which researches are conducted. A research methodology will actually depict that what is the appropriate approach of conducting a research and which research strategy will be applied in this research. In the similar manner it would also depict that which data will be collected for the research and how it will be collected. This entire research would focus on learning disabilities with adults and the issue of dignity will also be addressed in this research. The main objective of this research is to understand the issues of meaning, perceptions and quality related to learning disabilities and how dignity of these individuals is affected. The primary method that will be utilised in this research is based on systematic literature review which is useful for several reasons such gives a genuine, clear idea about the issue being studied. This method is implemented in this research because it would definitely be helpful because of several reasons. First and the foremost reason is that it would give a clear about the issue that is being studied. Wolf (2008) presented an idea about that systematic literature review that philosophy of science, development of health related materials etc can be analysed through systematic literature review. In the similar manner it gives a genuine and a clear idea about the issue that is being studied. Through this approach findings can be properly analysed and systematic literature review helps the researchers in the decision making process. Wolf (2008) believed that through this approach the information that is collected for this research can easily be summarised. The benefits of this approach would be that past researches can easily be utilised and this would definitely reduce the cost of researching. Another important factor for choosing this approach is the benefit of time that is at tached with systematic literature review. According to Britton and Jonsson (2004) systematic literature review is actually a cost effective approach for conducting a research. Both the researchers agreed with Wolf (2008) that generalisation and collection of data in this approach is quite simple and easy as compared to other approaches. Therefore, it can be said that because of these benefits this approach of systematic literature review is selected for this research. Ethical Considerations: Ethics is the term used for differentiation of right over wrong, good over evil and signification of justice or equality in the general behaviour or actions of individuals in a society (Hinman 2007). Confidentiality and privacy of individuals participating in a research is quite important especially if the research topic is quite sensitive as the case is with dignity in care for adults with learning disabilities. The researcher needs to understand and realise the seriousness of ethical issues and considerations in such a research. Although there is a danger of participants being named or personal information being compromised, the approval from the ethical issues committee is not necessary, as the proposed study will only present a systematic literature review of the data already accessible by public. The information collected in the proposed research will only be used for research purposes and real identities will be replaced by codes or false names when required. The following sect ion provides an analysis of literature relevant to the research topic that will be used in the proposed research. In this research proposal, there is no need to seek the prior approval of the research ethical issues committee because the study will be beleaguered to summarise the related literature only. All the subjects included as a part of the literature review and studied / observed are free from any such biases. This research does not use any kind of personal information of patients or people suffering from learning disabilities and hence there is no incidence of violation of rights on moral or ethical grounds. Study of the Literature: According to The UK Department of Health (2001) learning disability is a combination or collection of several disabilities and disorders. These disabilities may include disability to understand new information or skills, impaired function in society and an onset of any disability that started before adulthood and had a lasting effect. Learning disability or intellectual disability also referred to as learning difficulty in the United Kingdom is quite difficult to explain as it covers a broad collection of disorders or disabilities that people may face. These disabilities include but are not limited to challenges in processing information, understanding written or spoken language and other challenges that may affect quality of life (Corley and Taymans 2002). This notion by Corley and Taymans (2002) is backed by Turnbull and Chapman (2010) who suggest that people with learning disabilities face several problems in understanding and processing complex information and face challenges in developing new skills. These descriptions of learning disabilities indicate that adults with such disabilities may have difficulties in processing information in several social circumstances including healthcare. This implies that adults with learning disabilities will have a higher degree of healthcare needs as opposed to people with no learning disabilities at all. McGrath (2010) argued in an extensive literature review that people with intellectual disabilities have greater healthcare requirements as compared to the general population. While explaining the nature and intensity of these healthcare needs he argues that the health care needs of people with intellectual disabilities are more complex in comparison with the general population and can result in premature death, which could otherwise be prevented through effective care. This argument by McGrath (2010) is also backed by several other researches conducted in the context of healthcare needs of people with learning disabilities (Michael 2008; Leyshon et al. 2004; Cooper, Melville and Morrison 2004; Paxton and Taylor, 1998; Nocon, Sayce and Nadirshaw 2008). Gaskell and Nightingale (2010) also agree with McGrath (2010) regarding the greater healthcare needs of people with learning disabilities. They suggest that healthcare needs of adults with learning disabilities tend to be higher in comp arison to the general population due to a variety of reasons including visual and hearing impairment, challenges in mobility, heart conditions, diabetes and osteoporosis. The greater needs for healthcare of adults with learning disabilities are also perceived by caregivers as Vecchio, Cybinski and Stevens (2009) in their study analysed the effect of disability on needs of caregivers. They implemented descriptive statistics and regression analysis to conclude that caregivers of adults with disabilities indicated that they required assistance while providing care to such adults. It was also concluded in the study that the needs of adults with learning disabilities were even greater than the needs of adults with physical disabilities with respect to healthcare (Vecchio, Cybinski and Stevens 2009). Adults with learning disabilities face several challenges with respect to societal factors including unethical treatment, abuse, undue pressure in interpersonal communication and biasness from the general population due to their specific disability (Slater 2005). Slater (2005) argued that the most prominent challenges with respect to societal factors in healthcare were neglect, poor treatment and abuse by caregivers. He argues that adults with learning disabilities have every right to dignity in life as the general population and should not be subject to abuse due to a specific disability. The Department of Health (2001) provides a clear strategy regarding treatment and care of elderly people especially when they face challenges due to learning disabilities. The recommendations presented by Slater (2005) are in line with the department of health framework with respect to poor treatment and abuse. The framework clearly outlines that dignity should be a top priority in healthcare where people should be treated in an ethical, moral and respectful manner. The importance of dignity and equality in healthcare services is iterated by another report of The Department of Health (2002) by implying the importance of fair access to care services irrespective of age and any disabilities a person may have. Philp (2007) recommended that dignity in care should not be an afterthought and caregivers should understand and realise the importance of dignity in healthcare of adults with learning disabilities. He suggests that caregivers are very busy and they need to incorporate dignity into the overall framework for providing care. In his study, Philp (2007) emphasised the need for treating adults with respect and integrity while giving them a sense of freedom and control over their actions and behaviour. He concluded that there are various forms of abuse and caregivers need to provide care with thorough understanding and realisation of dignity in care of adults with learning disabilities (Philp 2007). Holland (2000) on the other hand, analysed how ageing affects people with learning disabilities with respect to social, psychological and biological issues. He argued that adults with severe learning disabilities faced more challenges in later parts of life with respect to services as compared to adults without any disabilities. He concluded in his study that gaps were present in the healthcare and social services provided to learning disabilities and the standards established by the department of health (Holland 2000). This implies that albeit healthcare providers may focus on providing the most effective quality of services but improvements can still be made to make the quality of services more effective especially with respect to dignity in care. Batesa and Davis (2004) in their study of social inclusion and services for people with learning disabilities presented several societal challenges faced by adults with learning disabilities. These challenges include hindrance in local community participation, perceptions of general population, problems in safety and trust, limited access to social networks and limited access to services being offered. The study indicates that these challenges are faced by adults with learning disabilities mainly due to the perceptions of community and general population with respect to these people. The research concludes that social capital concept provides an effective model for services that focus on promoting social inclusion of adults with learning disabilities (Batesa and Davis 2004). The concept of social capital, which is based on social networks, and standards of trust and reciprocity Batesa and Davis (2004) can also be implemented in healthcare for adults with learning disabilities for bet ter outcomes. Health care services are of utmost importance to individuals who are suffering with different learning disabilities. McGrath (2010) believed that people with learning disabilities needs health checks to monitor the discrepancies they have. Annual health checks is a type of health care service that is offered and available to adults with learning disabilities. Usually, people who are facing these difficulties are less likely to receive continuous screening and they have less frequent routine checks. That is the reason why annual health checks should be offered by different health care institutions so that they can benefit from it in both the short and the long run. However, a concern is that whether these health checks are needed or not because if they are not viable enough so there is no need to have an exercise that would engage them in such activity. Albroze (2005) discussed that these annual health checks are very important because they assist the patients in every aspects and peo ple who are suffering from these difficulties can gauge that what is their current situation. People who have learning disabilities usually live in communities and they have the right to access different mainstream health care services. Deshler, Schumaker and Bulgren (2001) discussed that individual importance should be given to people who are suffering with learning disabilities and this can be considered as a health care service. Nurses should be effectively trained in this regard and they should help the individuals who are facing learning difficulties. These researchers also believed that equal health care services should be provided to patients who are suffering from learning disabilities. In the similar manner disability awareness should be given to them in different regards like trainings and workshops should be organised so that they can easily benefit from these activities. Certain special health care services should be allotted to those individuals that have complex and special needs (Bergmark, Parker, Thorslund, 2000). In the similar manner, certain action plans should be developed for this cause so that all these health care services would be implemented in a proactive manner. Besides certain annual che cks individuals suffering from learning disabilities should be offered regular checkups. This will provide an equal opportunity to learn about their health and they can lead a happy and a prosperous life. Certain picture-based books should be provided to them so that they can learn how they can face different complex situations (Deshler, Schumaker and Bulgren 2001). Emerson, Davies and Spencer (2005) analysed that learning disability in adults is a condition that is quite long lasting. A survey showed that about 62% of all the people who are suffering from this disability live with their parents or with their relatives. Similarly, 30% of the people especially adults live in certain form of residential care or they live with people who are also suffering from learning disabilities. However, only 7% of the people live with their partners or they live alone. There are different inequalities faced by adults when they are receiving health care facilities. Michael (2008) believed that at times people receive unequal health care treatment and this can be considered as an important issue for people who are providing learning disabilities and for those who are accessing it. People that are facing learning difficulties are not always offered the same level of services and treatment as the general population. People and health care service providers assume certain things when they are dealing with individuals facing learning disabilities (Kuntz, Minnes, Garcin, Martin, Lewis, Holden, 2005). In the similar manner the routine health care services received by these adults over the year in the United Kingdom is patchy too. Finally, people who are suffering from learning disabilities as not served and perceived as a priority (Michael 2008). Cooper, Melville and Morrison (2004) believed that people who are facing learning difficulties face unequal atmosphere. They are not treated as equal citizens in many conditions and this creates a sense of inequality in them. People with learning disabilities are discriminated in the society and there are different health care professionals who do not understand much about learning disabilities. In the similar manner many professionals in the society are not familiar with the laws associated with capacity to consent. There are certain professionals who are aware with this scenario but most of them do not consult the family of these individuals who are suffering with learning disabilities (Corley and Taymans 2002). Individuals that are suffering with learning disabilities may not understand the significance and importance of health care screening or it is highly probable that they may not recognise the symbols of ill health. This factor might create issues for the carers in both the s hort and the long run. Therefore, people with learning disabilities should be dealt with extreme care and the level of dignity should be maintained so that they can lead a healthy and a prosperous life. Summary: The primary aim of the proposed research is to analyse the issues related to dignity in healthcare with respect to adults who have learning disabilities in the United Kingdom and study the range of available healthcare services. This primary aim will be accomplished by achieving several underlying objectives. All the researches that were analysed in the literature review depict that adults with learning disabilities face several challenges especially with respect to dignity and they should be dealt with extreme care. There are certain discrepancies and difficulties in this regard and there should be a proper equal approach adopted to care for adults with learning disabilities. It was also stressed in this research paper that dignity of these individuals is the main issues and once the dignity of these individuals are present they can live with self respect in the society. Relevance to Practice: The entire research would be quite useful in enhancing the level of dignity in adults who are suffering from learning disabilities in United Kingdom. However, one of the major points that should be focused by different agencies and social workers would be how fast and effectively they can implement all these processes. A significant amount of research has been conducted in this regard but the reviewed literature shows several gaps in standards laid down by government health authorities and current practices. The proposed research will be helpful in filling these gaps. The proposed research would be beneficial for adults who are facing with learning disabilities and it would be beneficial for caregivers who are planning to implement these processes.